Twitter Marketing Strategy - Tips For Marketing on Twitter
Twitter Marketing Strategy - Tips For Marketing on Twitter
There are many questions a marketer must ask himself about his strategy for using Twitter as a marketing tool. The first is "what am I selling", and is probably the easiest to answer. However, in the world of Twitter, you must consider what it is that your audience will gain, and what you will gain from your tweets.
The next question is "who?" As part of your marketing strategy, you will need to think about who you are selling to, and who will benefit from your tweets.
Why will your tweets benefit your business, and the businesses of your existing customers as well as those that may do business with you in the future?
There is a lot to consider when mapping out a Twitter marketing strategy, not the least of which is the limited amount of dialogue that Twitter allows. There is a maximum of 140 characters in which to convey your message, so you must be brief. You cannot use more words to describe something that can be said fewer. Social tweeting, for example, might generate something like this: ' Just back from lunch with my friend Julie. We had a delicious grilled chicken and a glass of wine at my favourite restaurant. It was fun.'
While this may be exciting for your friends to follow, and you may get a couple of replies, it does absolutely nothing for your business or your Twitter marketing strategy.
Here's a tip you can use. Try to write something that will make you look like a go-getter, and someone who is focused on developing business relationships with others. It might look like this: ' Had a great business lunch with @username today. we spoke of my company A and her company B working together.' Brief and to the point. You will definitely get more replies with this type of tweet.
How often should you tweet?
Here's another tip to keep in mind when you're trying to develop a Twitter marketing strategy: It doesn't matter how often you tweet. It does matter what you tweet about! If all you post is mundane gibberish about how your day is going, and what you had for breakfast, you will not do anything to further your business.
Think about what you want to accomplish with your messages. A well thought out tweet that offers your followers insight into what your business is about, and how they can benefit from doing business with you will get them as prospects, and eventually as customers.
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