Twitter Online Marketing Analytics Options

Internet marketing is incredibly vast and spreads out among many mediums

. There are so many places on the internet where someone can advertise and market their products or services. Twitter is a great place for you to market as well just like anywhere else on the internet. It has proven to be a very strong medium for marketing. You can also find different tools on the internet to increase your marketing capabilities.

Twitter analyzer is one of these programs that can assist you by analyzing your account and the specifics surrounding it. The first thing it can tell you is how often you update your account every day over a time period, typically one month. A better capability for this is to use the graph feature that shows how many times other twitter users mention your user name. This is a lot more useful than seeing how often you update. A good indicator of your products or services being popular is to see your twitter name mentioned more frequently. You should definitely use this in order to keep track of how good your marketing campaign is going.

Twitterstats is a tool that is meant to watch keywords that are mentioned. You can determine how popular a word is by typing it into the program. A graph then analyzes Twitter to see how often it was mentioned by people within the last day. In addition, the number of tweets is displayed as well. This is an important distinction because a word may be mentioned 1,000 times but it may only be in 800 tweets since sometimes a keyword is used multiple times in one tweet. This may not be as useful as some other tools but it will assist your efforts to keep and maintain an effective marketing strategy through Twitter.

TweetBuzzer is a tool that is used to calculate how often people refer to a brand on Twitter. A brand is just another name for keyword but you can use this tool in order to see how many times your brand name is used. You can add your brand by simply submitting it to their database. It is a simple and painless process to do but the wait may be a little long because it must be approved manually. There is a live feed of the brands that are being mentioned as they do so to see which ones are the most popular. You could also put your competitors name in to see how you stack up against them.

Another addition to your tools should be Tweetiator. This is a tool used to track links and the content that is available on your blog as well. Twitter is so widely used that tracking who is mentioning your content and how often is incredibly useful. The link must have been clicked on at least once in order to be registered. This service does charge a small monthly fee.

Twitter can and should be used in marketing your products or services. It is a great way to reach a multitude of audiences.

by: Robert M.

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