Twitter Promotions - Using 140 Characters to Sell a Product

Twitter Promotions - Using 140 Characters to Sell a Product

For a lot of people, selling a product on Twitter seems impossible when you are limited to 140 characters per Tweet.

They want to be able to express their ideas and feelings in depth while Twitter forces you to shorten up your messages and keep links to a minimum. For them, a venue like Facebook probably makes more sense.

On the other side of the coin, sending Tweets can be much less intimidating than trying to keep up with a regular blog. Not everyone has the time or inclination to write 300 word blog posts. You can still keep in touch with friends and family members as well as use your messages to advertise a web site or online business.

Using Twitter to promote an online business is becoming more popular all the time. Online entrepreneurs are finding that an aggressive internet marketing plan is a great way to reach more customers.

If you intend to use your Twitter account as an internet marketing vehicle, here are four commonsense things you should consider.

1. Who are your Potential buyers? In order to successfully use a Twitter account to promote a product, you must reach people that already have an interest in what you're selling. Traffic that isn't targeted will very seldom lead to sales. One valuable tool for this is Google Trends. Another is to look up your particular niche on Twitter search.

2. Don't use all of your Tweets to sell! Making a sales pitch will only make people unfollow you. Twitter users seldom put up with hardcore sales promotions. The majority of your messages should be about related blogs and articles. You can get away with adding a link to every fifth Tweet or so. Any more than that and your account may be blocked by spam filters.

3. Use a specific landing page. Sending a potential customer to the home page of your site is ok, but I recommend that you deep link instead. By this I mean sending them to a specific page within your website. This page should contain an opt in form so that when they sign up for the product you will also get them added to an auto responder list. You could also link directly to a sales page, but conversion rates may be lower and you lose the list building advantage.

4. Establish a relationship. As with any marketing campaign, customer service is very important when using Twitter. When you receive Tweets from your customers, you should always make an attempt to reply. Ignoring your customers has the potential to damage your online business. Following up after the sale will also pay dividends. People are much more likely to buy from you again if you can establish a relationship with them.

Should you have separate Twitter accounts for business and personal concerns? I believe you should and this is why:

Promoting a website, blog or online business; Some people don't mind mixing personal Tweets with business links, but I feel that the 2 should be kept separate. My family doesn't want to hear more about my business and I'm betting that my online customers really don't care what I did last Saturday.
Friends and family; When you Tweet back and forth with your friends, you can imagine that they get really tired of seeing your business links all the time. That's why I don't think that using the same account for personal and business is smart.

Using a Twitter account for marketing a product makes sense if done right. It can be really time consuming, but the rewards are well worth your time.

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