Twitter - What is it and Should You Be Twittering Too?
Twitter - What is it and Should You Be Twittering Too
?
Having been taken in by the Facebooking world a while ago I can now say I am fully adept at maintaining relationships with friends and family, networking with new contacts, searching and joining groups of interest for business as well as pleasure and also keeping myself fully up to date with my increasingly virtual family. To make sure I wasn't spreading myself too thinly I also only used Facebook as opposed to having profiles on all of the social networking sites available. So when I first heard about Twitter I didn't immediately see myself signing up to try and keep yet another profile active. However, this did not mean I was not interested in taking a look to see what is was all about. The next thing I knew, I had a Twitter account and was clocking up some Twitter updates.
On first glimpse, Twitter appears to focus solely on the type of status updates you would see on Facebook. In comparison to Facebook though, this is all Twitter appears to offer. There are no photo update pages, no applications to share with friends, no virtual hugs and presents to send to loved ones, just plain and simple updates. Far from being a primitive Facebook though, the beauty of Twitter lies in its simplicity to read, follow and update your own profile page which lists your updates as well as those of your contacts, or those you are "Following", as they are known in the Twitter world.
Unlike Facebook, Twitter allows you to personalise your page to a greater extent, allowing you to brand your page with your logo. Your web address is also more prominent as it can be placed on the front page as opposed to the "Info" tab on Facebook. It is easy to see therefore, why there has been much talk of Twitter as a business tool used for networking, brand awareness and lead generation. This is not to say that Facebook and other social networking sites have not made significant contributions to the online business world as they have made incredible differences and it will be fascinating to watch them grow and continue to impact on our businesses but these days in our fast and furious world I can see Twitter offering a direct access and insight into the heart of a company.
As a one line update limited in the number of characters you can use, a Twitter update or Tweet as they are known, is a micro blog; a slice of someone else's mind; a spontaneous thought that leaves no room for justification nor explanation and something that is completely effortless and very quickly done and so it is unsurprising to see many company CEOs, Directors, Owners and even the next leader of the free world Barack Obama tweeting. The immense progress being made in the world of social networking means that the world is almost getting smaller and we can achieve more direct contact and links with the real decision makers in a company and in a reciprocal way, we can obtain more of a direct line and personal access to the company or person we are needing a product or service from. We are more likely to trust a person or company that is willing to interact directly with their clients and the fact that we can view other Tweets left by others adds to our peace of mind. We all know that bloggers are a community bound by trust, bloggers trust other bloggers and micro-blogging with Twitter is no different.
If you have a company and are looking to increase your online exposure, Twitter is an effective tool to employ. Not only can large companies offer concise information on new products or services, worker bees can tweet the latest developments and breaking news in their world, individuals can use the online real estate space to add links of interest and those with a few seconds to kill can simply add a line about what they are up to, just as the "What are you doing?" box requests. All in all, an addictive tool that is not only a lot of fun to use, but also serves an underlying purpose all of us in the online
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