Twitter for Marketing: Creating Promotions That Sell On Twitter
Twitter for Marketing: Creating Promotions That Sell On Twitter
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Using twitter for marketing your business is one of the main reasons many entrepreneurs and small business owners are even on twitter. One of the single biggest problems you can run into though, is not knowing how to promote on twitter properly, or not promoting at all.
By creating promotions that drive traffic and create sales you can use twitter for marketing your business very effectively. As an example, I created a promotional series that brought in a 1231% increase in sales using exclusively during a 4 week period of time, so I thought it would make sense to share a few pointers, or guidelines, on how to use twitter for marketing with promotions. It's one of the things that makes twitter such a powerful and useful tool for businesses today.
Follow these steps and you'll find that marketing on twitter starts to become more reliable and easier:
Plan Your Promotion: When you decide to use twitter for marketing promotions, you need to take some time to plan out the process. The first step is to design an offer that will grab people's attention and create interest in your product or service. You also need to select a time frame for your offer, laying out a schedule.
Make it compelling, even outrageous: The offer needs to make people want to click. You can create an offer with everything from a great discount to an amazing bonus. There are many elements to creating an offer that really works, so take some time to figure out what you want to include. And, be sure to create some kind of limitation on the offer, a deadline, limited number etc. People must know that this is a short term opportunity, which will help to compel them to take action now.
Make the Offer: It may sound like common sense, but a very large number of business owners and entrepreneurs using twitter hesitate here, thinking people won't like them or will un-follow them if they make an offer on twitter. If you never do, you will find it is a much less valuable tool for your business. Far less people will visit your site, and people won't pay attention to what you can do for them through your product or service. You must be willing to promote. And, if someone un-follows you, it's OK, it just means they are not your prospect - you don't need everyone, you just need some people who are really interested in what you are presenting.
Do it multiple times: Again, you may worry about putting your message out too frequently - and you can, if you don't have an active Twitter account. The number of times you put the message out needs to be proportionate to the other activity on your account, or you'll just be one of the people who is yelling into the crowd from a soap box (not the way you want to be using twitter). Ultimately, only you can decide what the right balance is for your business, but keep in mind that if you are hesitant or shy about putting your offer out, you are probably one of the people that needs to push yourself and make yourself do it more than you feel completely comfortable with. Conversely, if you are one of the people who has no issue whatsoever with making offers and telling people about what you do and sell, then find a few successful twitter marketers and model what they are doing, you may want to harness your enthusiasm a little bit and put more of yourself and the information you can share that will support your followers into the mix with your offers.
Keep this in mind: If you are concerned about making offers as you use Twitter for marketing your business, think about times when you heard about an offer, product or service from someone and thought, "WOW! I've been looking for that!" or "That's Perfect for what I want/need!" You are doing your prospects and clients a disservice if they don't find out about your products, services and special offers. So, create a special offer today and get it out there!
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