Two Music Was Abandoned Bottling Plant Model Win
Shift in consumption, the pressure of cost control over the rapid occupation of the
market demand today, Coca-Cola and Pepsi-Cola The bottling plant model is unique worldwide shaky.
This week, the world's largest Soft drinks Manufacturer Coca-Cola announced its U.S. headquarters to 15 billion U.S. dollars acquisition of its largest bottling plant and distribution subsidiary of Coca-ColaEnterprisesInc (CCE) has been successful trading business in North America. Last year to 7.8 billion acquisition of Pepsi-Cola's bottling plant, after the two largest Coca-Cola followed suit, so that once the world Cooperation Examples of bottling plant system suffered heavy losses.
Direct the concentrated solution by the manufacturer will sell the joint venture or cooperation concentrated syrup bottling plant, followed by distribution and channel partners responsible. This model confirms the cola concentrate profits as the mysterious magic of water status, also reflects the music of the bottling plants of two full trust and decentralization, in the given responsibility, but also will bring a lot a lot of profit partners.
Especially in the two-time music first entered the overseas market, can be selected as the local bottling plant manufacturers undoubtedly oligarchies overflow??? This is not just profit, but also in practical operating experience on imitation of multinationals and reference. Music from the two also have access to, although some loss of direct profits, but as long as the mysterious formula in hand, quickly open the market, the natural rolling in profits. Focus on large office, give up the petty profits is the elephant-class multinational companies should horizons.
The so-called long period of division will be divided for a long time together, the two broad-minded music with partners to create the future has finally officially announced the collapse in the 2010s. The reason's observation seems to have two. One does not like non-canned concentrate Carbonated beverages Is so complex and high investment, rapid intervention is the background of the bottling plant. But time goes by, the popular soft drinks for decades to finally stop the declining once Juice And tea more popular than Coke, bottlers around the face of a 20 million non-carbonated line of investment, it is inevitable not Cu Qimei head. Although the proportion of non-carbonated is up to three percent, however, is a large multinational precautions consistent style. Bottling plant has been alienated with consumer trends, or changes in the promise years.
Second reason are much more direct, cost! Pepsi-Cola bottling plant was willing to purchase price will be 6 billion U.S. dollars from the price increase to 78 million, is expected in the next annual cost savings of 300 million U.S. dollars. CCE Coca-Cola was willing to take as much as 8.88 billion U.S. dollars of debt, which is also out of this consideration. The partners work together and win-win is good, but if a hand, found on the product cost and Sell Of how to control grasping are grasping not, and surely not that much good feeling. You know, Coca-Cola CEO Muhtar Kent's goal, but to save 500 million U.S. dollars in 2011 cost.
However, two major decisions to make music or in the same time not forget to pacify the military mind, all stand bottling plants in the Chinese market system is not affected, but I do not know how long shall not be affected. Specifically, the two music degrees on the control of the bottling plant has subtle differences. Since 1981, in Beijing since the establishment of the first bottling plant, Coca-Cola selected partners COFCO Swire, who is not the industry's big brother Kerry, while Kerry out, the Coca-Cola will be the business to the Coca-Cola China Industries Inc. (CCCI). All three partners is strong, particularly in the Pacific and grain, North and South two-Coca-Cola in China for their own contributions towards Da Jiangshan. The Pepsi's partner so it appears relatively strong, mostly for local businesses, fewer large areas of the giant.
This would mean, if a two-day music partners want to buy shares in China, Coca-Cola's problems will have to face negotiating parity, Pepsi had to face the problems are complicated in a small factory The situation may bring all kinds of different shape.
Two Music Was Abandoned Bottling Plant Model Win
By: dpdo
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