Types Of Dooh Or Digital Out Of Home Advertising

To keep up with modern savvy customers and their behaviour

, retailers are challenged to step it up and meet their consumers expectation of getting more than the usual retail experience. Consumers want to be more attracted, informed, and entertained, and this can be addressed by the innovation of digital out of home advertising or DOOH. With DOOH, retailers can not only promote their in-store products and services but also encourage their customers to take the retail experience with them as they leave the store.

A medium that is in contrast with broadcast, print, and Internet advertising, digital out of home advertising is focused on marketing to consumers when they are on-the-go in public places, in transit, waiting, and/or in specific commercial locations. DOOH is one of the fastest-growing areas in the out-of home advertising industry, which is made up of more than 100 various formats, totaling $6.99 billion in annual revenues in 2008 in the USA alone. Formats for digital out of home advertising include highway and street level billboards, facades of buildings, street furniture, transit display, and alternative.

Billboard advertising is one of the most common traditional out of home advertising format, but in recent years there has been significant growth in digital out of home advertising in recent years. Street furniture advertising are those bus shelters, newsracks, mall kiosks, and telephone booth advertising. Transit displays are placed on anything which moves like buses, subway advertising, truckside, and taxis, but also includes fixed static and electronic advertising at train and bus stations and platforms. Finally, alternative advertising are those ads in stadiums, gas pumps, bike racks, rest areas, and other non-traditional formats.

Alternative advertising provides a way to address consumers in places they may not expect.

Square Circle Triangle (SCT), a creative digital agency providing strategic and state-of-the-art Digital Media marketing, produced a series of 20-second animations built around engaging and historical postal facts to entertain waiting customers on a series of 42 digital displays for Australia Post at Brisbane GPO.

SCT offers digital out of home services in Australia that provides physical retail stores with an all-in-1 access web-based kiosk to their store's digital displays to update their websites, email marketing materials, and other mobile marketing properties.

by: Jenevive

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