Types of Logos Text Symbol and Combination Logos

Types of Logos Text Symbol and Combination Logos

A company logo is a visual representation of who your company is, why you exist, and what you do. Having a logo helps bring in business as it promotes credibility of your company and helps people connect a product or service to your company just by looking at a logo. There are three different types of logos to choose from. These are the text logo, symbol logo, and combination logo. Choosing which type of logo will suit your company best is crucial to make it effective.

The first type of logo is a text logo. Text logos are also known as font-only designs, word marks, or logotypes. This type of logo is made up mainly of a text containing the name of the company. While text logos can have borders, lines, or other graphics, these elements are only meant to accentuate the text itself. Text logos are advisable if you want to use the same logo for the long term as such logos are considered timeless. If your business name is comprised of several words that are hard to abbreviate, a text logo can help keep the design neat and simple. Text logos are also suitable for unique company names that consist only of a single word. For companies offering different products and services, a text logo may also be suitable as it can be difficult to sum it up in a single icon or picture. The second type of logo is the symbol logo. Symbol logos contain shapes, images, and symbols without any word or letter in the design. This type of logo is suitable for companies that are already well established and have achieved brand recognition.

The third type of logo is the combination logo. This type of logo makes use of both text and symbol. Combination logos are easy to copyright since the text and symbol will always have to be used together, making the logo unique. Combination logos are suitable for companies just starting out as well as for small- and medium-sized companies. Including the company name in the logo will help promote brand recognition while the symbol will represent the company services or products.

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