U.S. microwave-led: the industry, "steam" pattern forming - the United States, the United States and the microwave, steam microwave

U.S. microwave-led: the industry, "steam" pattern forming - the United States

, the United States and the microwave, steam microwave

Day, zero market research company released statistics: 80% of domestic consumers to buy

Microwave ovens

Will select the "steam feature" is a must. "Steam function" and "heating", the "thaw" together with the most value for consumers, the three most frequently used functions, consumers are generally recognized steam function to give the "nutrition, health" value. "Industry duopoly," one of the

U.S. microwave

Sales have also confirmed this conclusion: since 2004, the United States in the microwave oven on the commitment to research and development and promotion of steam function, then sold only 1.8 million units by 2008, annual sales have nearly 600 million units, the average annual more than 50% growth in overall sales, the steam function accounted for 80% of the microwave oven. Industry analysts believe that the research findings show that consumer demand in the domestic microwave oven market has grown from a simple heating, cooking promoted to nutrition, but also makes microwave ovens when the domestic market from the introduction of Western-style

Home Appliances

Completely evolved into the Chinese food culture for local appliance, this evolution will guide the microwave oven industry ushered in with the explosive growth in 2008, the industry total sales for the first time ever breaking 10 million units, reaching 12 million units, industry growth rate of more than 50% in 2009, total industry sales will reach 15 million units. Carry forward the tradition: to open the oven "steam" culture "Steam", is even one of the world's oldest cooking method, known as China's "no steamed not a seat," saying, "steam" is a steam heating, so adjusted the taste of raw mature or Sulan tasty. The characteristics of the prototype is to keep the dishes, juice, flavor, variety of dishes to maintain nutrients. In Chinese families, the "steam" was still the most important means of cooking. Before 2004, consumer awareness of the microwave oven, only to remain in the microwave "heating", the "thaw" of the functional, most consumers only use a microwave oven features 15% less than actually used for cooking 20%. Many families put microwave ovens in the kitchen in a corner, dust the top long. How to increase consumer use of the microwave frequency of the problems facing the industry. 2004, the in-depth study of domestic consumer demand, the United States in the microwave to "microwave Choke", "microwave shield," "moisturizing technology," the three patents creatively launched national patent product?? " God of Cookery steam hegemony ", by microwave oven kitchen appliances such products and culinary habits of domestic users by combining the role of microwave in the kitchen to clarify the position, improve the customer using the microwave frequency and value. Since then, the United States opened the microwave oven microwave ovens steam culture, "steam" represents a more Chinese style of cooking is closer to Chinese consumers, so accustomed to eat "steamed" The people really enjoy the microwave, "steaming" "steamed meat, "" steamed seafood "and closer to food flavor

Food

. The little things more and more consumers out of a simple microwave oven only the embarrassment of hot leftovers, so that consumers can truly experience the convenience of microwave ovens in the fast, easy cooking the authentic "Chinese taste" of. To Win: Remodeling microwave value of the second revolution Into the 21st century, China's urbanization, industrialization, information technology, globalization, modernization and even large rolling wave, the traditional Chinese life has undergone tremendous changes in habits of eating a high standard of living growing health needs of , while the traditional domestic labor, especially in the kitchen of demand for labor is a fast pace. Same way docking using the microwave oven on the quality of life of consumers seeking to change the status quo of traditional cooking smoke desperately, microwave increasingly rich features to make cooking results meet the consumers sales and enjoy the high quality of life and character. A large number of consumers in the microwave oven survey found that the United States in the microwave and the parent brand of beauty, "the original life more beautiful" brand DNA, while a stylish, feature-rich, easy operation and so on, and its consumers tend to younger, in 2006, the United States of microwave high-profile launch of the "taste of food is still steaming," the annual marketing theme of "food yet, innovation, care" brand core values, combined with the promotion of the theme of steam microwave oven, blowing ring over the years the Chinese microwave oven market, a market attack the loudest horn.

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