U.s. B2c Strategic Blunder Of The Young And The Country Road To Go Far

GOME network marketing began in 2003, 2004, the country of its transformation into a U.S

. official online shop. From 2004 to 2006, internet store sales total for the three hundred and twenty million yuan. In 2007, the internet store sales reached 300 million yuan, nearly equal to the sum of the previous three years. However, internet store sales, including large customer sales and B2B telemarketing sales. Even so, online mall sales year in the States United States the proportion of total sales is negligible. Internet store will be in two or three years time from the current total sales doubled in the next 3-5 years, will achieve 3.0 billion in sales volume.

Strategic misstep B2C U.S. strategy in the country, the States United States States United States the intention is to shop online mall as a supplementary ground and the client. Many stores as Gome, payment, distribution, sale, are all the advantages of the U.S. state resources, use of strong store resources, the U.S. mall developed countries appears to be very simple and can be compared to other

Home Appliances B2C resource development strategy has inherent advantages. However, these resources are created internet store strategic blunders, only to GOME GOME-line mall stores as a supplement and the proxy, it must be said that a huge strategic blunder.

According to iResearch survey, online shopping market in China after nearly 10 years, the development and nurturing, 2007, has made rapid development, the market overall transaction size of 561 billion yuan, up 117.4 percent year on year growth in 2008 China's online shopping transaction size will achieve the rapid growth of 125.1 percent, reaching 126.3 billion yuan in the next few years, online shopping market will continue to maintain a rapid growth trend is expected to reach 569 billion yuan in 2011. The abrupt growth of online shopping, B2C Jingdong's rapid rise, and D. Phone jointly by the seven days of international capital to create a new online mall, Sharu including

LCD TV , Home appliances products online direct sales, plans to direct a low cost model, a direct challenge to the country the United States,

Suning 3C chain giants such as areas of strength, could make the country America's Online Shopping Mall strategy difficult to achieve, much less to do appliance leader in the B2C sector.

One can separate the business there is always dependent on other businesses, then this business is always difficult to be developed, the national U.S. on-line shop is facing a challenge to their own development strategies.

Deficiencies Online Shopping Mall GOME divided according to geographical site of 43 points, respectively, a division of ownership throughout the country, local promotions and price is different. Internet store to achieve the so-called "centralized distributed management," this beautiful country, "focused on distributed management" may seem flexible, in fact not the case, a large, cumbersome process constrains the development of its online shop, for layers of management is unable to make it as a system, flow was difficult in a short time to change the client stores; but can not change our internet store for the flat Jingdong more to promote its rapid growth, the U.S. line on China pressure will quickly become prominent; that time, the country would never have made the U.S. online online appliances chance boss, boss can only do online appliance down.

For B2C, since customers without geographical restrictions, all of the clients on the network are equal, the price of its competition, the most powerful weapon, but the country of beauty products online shop price only less than 3 stores %, which is frequently below the market price of Jingdong 11% of the sales price compared to countries the U.S. has lost its inherent competitive advantage.

Price restrictions, local promotions and prices are different, complex management processes and a sophist than vertical management seems more and more internet store of deficiencies, has proved hard to become a country of beauty appliances b2c B2C market strong competitors.

Acquired mistakes

GOME is the oldest line of home appliances, home appliances online sales, but has just a little brother. Market competition is the marketing side, the relative immaturity of the U.S. state of online marketing, marketing Jingdong to do more is strong in the States United States; Internet promotion has always been a sophist's strengths as a B2C indeed a country the United States to promote the students, in addition to to do large format newspaper advertising, Internet promotion is not a trace.

U.s. B2c Strategic Blunder Of The Young And The Country Road To Go Far

By: dshfj

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