UK Foodservice Industry Outlook to 2010: Supplier and Caterer Marketing and Sales Strategies and the Impact of Recession and Recovery----Aarkstore
Author: Aarkstore Enterprise
Author: Aarkstore Enterprise
UK Foodservice Industry Outlook to 2010: Supplier and Caterer Marketing and Sales Strategies and the Impact of Recession and Recovery
Summary
UK Foodservice Industry Outlook to 2010: Supplier Marketing & Sales Strategies and the Impact of Recession and Recovery Global with ICD Research that analyzes how foodservice food, drink, catering equipment suppliers and service providers media spend, marketing and sales strategies & practices and business are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of foodservice suppliers. The report also identifies suppliers and foodservice operators and caterers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.
Scope
- The opinions and forward looking statements of over 300 industry executives have been captured in our in-depth survey, of which over 90% represent Owner or C-level, Directorial & Managerial respondents
- This report covers data and analysis on media channel spend, marketing and sales practices and industry developments by suppliers to the UK foodservice industry
- The report examines current practices and provides future expectations over the next 12-24 months
- The research is based on primary survey research conducted by Global Markets Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
- Key topics covered include media spend activity, marketing and sales behaviors & strategies by suppliers to the foodservice industry and how these have been affected by the recession, as well as threats & opportunities, investment outlook and business confidence among both buyers and suppliers.
- In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
- The report provides qualitative analysis of key industry opportunities and threats and contains full survey results
- The geographical scope of the research is UK-wide drawing on the activity and expectations of leading industry players across the UK
Highlights
- 37% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 29% looking to decrease it
- 37% of industry players are adapting product portfolios or positioning to meet clients cost pressures
- 50% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge
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http://www.aarkstore.com/reports/UK-Foodservice-Industry-Outlook-to-2010-Supplier-and-Caterer-Marketing-and-Sales-Strategies-and-the-Impact-of-Recession-and-Recovery-33833.html
Or email us at press@aarkstore.com or call +919272852585About the Author:
Aarkstore Enterprise is a leading provider of business and financial information and solutions worldwide. We specialize in providing online market business information on market research reports, books, magazines, conference at competitive prices, and strive to provide excellent and innovative service to our customers. Our customers include more than 700 leading financial institutions, professional service firms, consulting, law and accounting firms and other corporations throughout the world.