Ugg - The Evolving Brand

It is true to say that the Ugg name is a household name these days

, most people know what an Ugg boot is and its a safe bet that more households have at least one pair of Uggs somewhere around (possibly many more!).

Ugg became popular in the 1990s when it was the footwear of the surfing crowd in California in the US. These days, Uggs are worn for daily use by people of all ages and all walks of life. They have a huge appeal to a large range of people and they have been consistently introducing new ranges of footwear every year to keep us coming back for more.

Currently Uggs are retailed by a company called Deckers. A footwear manufacturer based in Goleta, California, Deckers was started in 1973. In 1995 Deckers acquired UGG Holdings Inc. which was originally founded by Brian Smith in 1979. Deckers is now taking the Ugg brand further and introducing a whole new range of Ugg accessories and clothing for men and women.

The Ugg brand has always been associated with style, quality and comfort and its new ranges are just as much a part of that as the original boots that built the reputation in the first place.

Being a Brand of the Year winner as voted by Footwear News magazine, Ugg have been quick to ensure they can live up to this great accolade and keep their customers happy and the result has been a whole new range including footwear, clothing and accessories as well as a kids range.

With the new ranges available, you dont have to wear your Ugg boots with everything, you can branch out a little bit and try a pair of sneakers with your jeans instead, and the amazingly luxurious jumpers and cardigans for women are right on trend with the boyfriend cardy and its clean long lines.

Theres no excuse for your man not to look cool and sexy either as Ugg now do a range of mens casual jackets, wear them with or without your Ugg boots guys and youll be the centre of attention for sure. Theres nothing like a great jacket to get you ready for winter.

You dont have to go outside to show off your Uggs, the new slippers are pure bliss and they are kind of traditional yet edgy and the sheepskin lining is so cosy your feet wont want anything else!

If its wellies youre after then Ugg do a new range of Wellington to give even the best brands a run for their money, these sturdy boots are ideal for the winter or for festivals or just taking the dog for a walk, youll stand out in their bright colours (ocean blue or violet and even gold and silver) so get yourself a pair and pray for rain! And when the winter comes you can put on your Ugg hat and scarf and gloves and be warm and stylish too.

But dont forget the kids, this little lot have a real treat in store with the childrens range from Ugg. Its enough to wish you were a child again! There are fantastic boots and shoes with cool names like Retro Cargo and Kensington to ensure little feet have never been so pampered! There are also little shoes for the babies and they are so sweet that mummies wont be able to resist them.

This is all great news for the Ugg brand which we have come to know and love. People across the country love their Uggs and now there are more styles and clothes for us to wear and not to mention the must-have handbags which have been produced, up-to-the-minute shapes and big enough to hold all your bits and bobs, there has never been a more welcome brand extension in our eyes.

by: Nigel Linton

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