Nowadays people are becoming nationalistic while selecting products and services
. The UK citizens are particularly brand conscious and usually fancy British brands over alien brands.
If we take a peek at UK logo design scenario, we see that people living in UK fancy wearing British famous labels to elucidate their pride and loyalty to the nation. The people of UK are so loyal that they detest any foreigner taking over their national brands.
Some major UK brands NOW owned by foreigners :
There are many foreign owned UK brands that were once national brands. Several mergers, acquisitions and takeovers of British brands have taken place in the recent years. They were met with serious criticism and censure by the British people and community at large.
* A very recent and eminent merger took place between British Airways and Iberia Airlines. They formed into a company called International Airlines Group.
* The most talked about foreign takeover of British brand was the Cadbury takeover by Kraft. It was one of the biggest takeovers in British branding history.
* Football lovers might remember their favorite English premier league club Chelsea. It is now owned by a Russian billionaire named Roman Ibrahimovich. The British fans didnt like the idea of the takeover at first, but now are getting used to the new management.
* The famous retail chain Harrods is now under the Qatar Holdings. It used to be a symbol of British retail chain but is now under foreign authority. But Harrods logo is still unchanged.