Uk Marketing Numbers

In America, the power of marketing numbers is already appreciated fully by businesses and understood by consumers

. In the UK there is set to be a growth in the number of businesses that employ marketing numbers in order to promote themselves and make it even easier for customers to get in contact with them. Marketing numbers are designed to remove the need for a geographically tethered number, which will make a business easier to reach, more memorable and stronger as a brand.

For businesses, marketing numbers can be integrated into call routing services which allow a single number to enable connection to a wide variety of destinations, controllable at a network level for convenience and versatility. In addition it is possible for businesses to harvest information about the inbound call automatically so that they can build a better picture of their typical caller demographic and better target their services in the future.

A popular marketing number format in the UK is the Freephone number, beginning with the 0800 prefix. Customers calling the number will incur no cost, whilst the businesses operating the number will bear this and various studies have revealed that over 60 per cent of UK citizens would prefer a business if it offered a freephone number. With a freephone marketing number it is possible for businesses to grow their customer base and attract a wider audience.

The next level up from freephone numbers is occupied by 0845 and 0870 marketing numbers. These are typically charged at a local and national rate respectively and so offer consumers the chance to call businesses at a cost of just 2p a minute during the peak daytime periods. These marketing numbers can help to make businesses even easier to contact and with packages that do not charge the businesses for inbound UK calls, there are savings to be made on both sides. Many broadband and home telephone providers offer their customers tariffs which provide free calls to 0845 and 0870 Numbers, whilst the businesses operating the marketing numbers will be compensated by the providers, so there is even more reason to set up a marketing number using either of these dialling codes.

Premium rate numbers, which sit just outside the remit of the standard definition of marketing numbers, are still considered to be powerful marketing tools when used correctly and they generate billions of pounds each year. Premium rate numbers are used in as part of phone-in competitions by most of the major television networks and are also used prolifically by chat services and technical support groups in order to generate income for their businesses. Premium rate marketing numbers place all of the cost of the call with the consumer and, as such, need to be advertised clearly in order to clarify the conditions of the call before it is made.

One element of the marketing numbers environment which has yet to be fully exploited in the UK, but is again important in the American market, is the use of Alpha-numeric numbering to promote a marketing number. Alpha-numeric numbers are intended to make standard marketing numbers even easier to remember and can be applied across the entire range of marketing number types. The number for a car sales company might be created so that it would read 0906 057 DRIVE, with the consumer using their keypad to enter the numbers corresponding to each letter.

by: Kieron James

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