Uncovering The Secret To Ranking Blogs Well Using Social Media Metrics

If you're an internet marketer, you've probably been feeling the heat lately

. Here is another things to add to your concerns in addition to site creation, maintenance, SEO, content and so on -- social media.

As part of the relentless quest to provide the user with quality relevant search results, Google and Bing have added the parameter of social signals to their search algorithms. So the next time your posts get retweeted, remember that not only does it give you recognition; it also affects the way the search engines rank the post. Facebook, Digg, LinkedIn and others influence the search engines results in the same way.

Can you see the different ways you can take advantage of this? To be able to plan a social media strategy, first you need to know where you stand in terms of social media presence. Only then can you know which of your pages and posts are providing value. And with this knowledge you can take action to optimize your social media strategy to get the results you want. The only problem is the amount of effort it takes to collate such data.

But boy, is it worth it when you get your social network strategy right. Imagine the amount of visitors you would get if one of your posts went viral on the social networks. There's nothing quite like it. As a result of all the sharing of your content, Google will also pick that up and give your post a boost in the rankings.

You can only get results like this if you are intentional about your social media strategy. To do that, you need data on which of your content is shareworthy and which induces a yawn and click away. Basically, a social media strategy is incomplete without proper social analytics in place.

Pay attention to factors such as how often your pages and posts are being shared on Facebook or how many tweets and retweets its been getting. Do make the best use of your time when going about this. Fortunately, there are some fine tools available that make the whole process a snap.

These kinds of social metrics tools takes away the trouble of going through tons of data and presents it in a clear way that you can act on immediately.

Your social metrics report will also help you to know which content needs more development aside from getting the higher search engine rankings. If the content that you have published are not being actively shared, then you know that it needs more work.

You can think of it as putting your finger on the heartbeat of your readers desires and discovering what it is that they really want. Anyone would agree that having that information is valuable.

The amount of social media activity revolving around a given site is going to be an important indicator in the coming days. So if you want to succeed, you are going to need precise and clear social media metrics to work with. Will you be caught unprepared? This is not the time to bury your head in the sand and hope for the best. Social media marketing isn't just a flash in the pan.

by: Justin S

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