Now back to the 47% of companies saying they were still out on social media ROI. The rest of the 100 percentage was split up as follows. Twenty percent saw a similar or equal return compared to other forms of media investment. Fifteen percent saw a greater return. Seventeen percent saw less return than with other forms, but only one percent said there was no value at all. So ninety nine percent of all companies surveyed who invested in social media agreed that there was at least some value in social media, undetermined or otherwise. I wonder how the numbers would play out if there was an accurate way to measure ROI for social media investment?