The brand was founded on the following core values: Innovation
, Inspiration, Reliability and Integrity. Its mission is to provide the world with technically advanced products engineered with our superior fabric construction, exclusive moisture management, and proven innovation. The technology behind its diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear Heat Gear when it's hot, Cold Gear when it's cold, and All Season Gear between the extremes. Every Under Armour product is doing something for you; it's making you better every day. So go and get one for yourself.