Under The Cultural Share How The Projector Brand Game - Projector - Education Industry

According to an authoritative survey data show that in 2009 China

Projector Sold over 770,000 units, compared with more than 25% growth in 2008. Achieve this glorious victories or

Financial Crisis and many other adverse factors obtained under the joint action, which had people looking forward to 2010.

2010 years, as the economy continues to recover, the projector will be more breakthroughs in the market, according to research firm related to the information provided, the projector market in 2010 expected to exceed one million units sold mark than 20% increase over 2009.

2010 Projector Sales exceeded a million units, to achieve high growth, in addition to

Education Market stability, mainly due to "cultural sharing" and "classes in communication," the two government procurement

Project To purchase this large-scale Projector . Especially the "culture of sharing" this year's procurement will be more than 10 million units, while not long ago appeared in Shaanxi and Anhui provinces around the big one million is only the

Project Prelude to a large number of purchases only. Therefore, the

Projector Vendors if you want to complete the goals established in 2010, in the "cultural sharing" projects is essential to achieve victories.

According to incomplete statistics, only the first quarter of 2010 alone more than 20,000 units

Projector In the "cultural sharing"

Project In Successful . Which made the award-largest single-brand, but there are many great single by Japanese brands.

Domestic brands, Seattle and BenQ Momentum of the most fierce. Beginning of the year 2010, the Henan cultural sharing

Project Procurement projects, Ya Figure 4 products received more than 2,000 units on the big one. Then share in the Gansu Cultural

Project Procurement project, won the 1256 Seattle LX641 large single bed. BenQ is also the cultural sharing Henan

Project The gains quite good. The Japanese brands, Hitachi and NEC Walk in front of the other vendors. Shanxi Cultural Sharing

Project Government procurement, the 1000 Taiwan NEC NP215 + bid, and in this region before the NEC in Guangxi

Tender , By virtue of N405C Projector Outstanding performance winning in a number of government million purchase large single. NEC to share in the culture

Project In large single-award, Hitachi is also eager for cultural sharing in Gansu Province

Project Of Tender Activities were nearly 3,000 of Hitachi HCP-2600X

Projector And more than 3,000 of Hitachi HCP-2200X

Projector Large single. NEC NP215 + National Cultural Information Resource Sharing

Project (Hereinafter referred to as "cultural sharing

Project ") Is the national" Eleventh Five-Year Plan "is one important measure of its commitment to digital resources as the core, in order to focus on primary service network to a variety of means of communication as a means to building and sharing as the basic means into resource-rich,

Technology Advanced, convenient service, the number of urban and rural cultural service system, thus breaking the information-poor situation in backward areas, narrowing the "digital divide" so that grassroots people to enjoy the fine cultural and practical technology can bring happiness.

Cultural share from 2009 Project Projector Successful brand of view, this is still not much changes. 2009 In addition to BenQ, Haier, Lenovo, Seattle and other domestic brands had a productive session, the Hitachi and NEC, and Samsung has a slight gains.

View the past two years cultural sharing Project Projector Successful brand of view, is not difficult to find a more strange, more domestic brands, Japanese brands are often only two of Hitachi and NEC and a number of domestic brands in competition. And the successful brands have a common, nearly four years of price wars are the main members. BenQ Needless to say, and it is a price war initiated by the primary member. Haier, Lenovo, and Seattle, Samsung is played cheap card members. The Hitachi and NEC have launched the brand in the domestic price of the war, to inspire the growing resistance to the Japanese recession

Projector Market, as the Japanese launch of the brand in two of the few low-cost

Projector And domestic Projector Common competitive low-end market brand.

Why such a huge cake, with the participation of most of the brand so common? Why very few other brands of Japanese culture to share successful

Project It? In fact, the "cultural sharing" Although the need to purchase a large number of projects

Projector , But can say only a quick big "meat", but definitely not a "big fat." Most of the industry well, although the absolute number of such large single large, but manufacturers tend to bid the price reported is relatively low, and the product quality requirements are high, demanding service, back to paragraph long period. Enterprise profits and not too high, so few are willing to Japanese brands in such

Tender Air Force spending. High profits in pursuit of those goals

Projector Brand unwilling to participate, but the domestic brands are bored. In fact, many domestic brands is puerile way to go, first open the market, market share, the profit on each machine, though small, but with the big sales, total revenue is very impressive. Of course, there are some market share to improve the delivery rate trading at a loss of the brand.

Cultural sharing Project

The market is great, but the competition has become more brutal, not only to participate in price-cutting of the brand, but also fight the product quality and services. Regardless of who wants a share in which, must have a strong will, and prepared to fight a war of attrition.

by: gaga

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