Understanding Body Language At Trade Show Exhibits

To the educated observer, body language gives helpful clues about a person's mood and attitude

. This can be useful in many situations, and is especially helpful at trade show stands. Exhibitors can interpret attendees' body language to determine how they might feel about different products and services at trade show stands, and exhibitors themselves need to be conscious of signals they might be sending off with their own body language. Being aware of both their body language and the signals sent out by visitors will result in a better trade exhibit experience.

General Body Language Rules

Most people know that crossed arms can indicate that a person is disinterested or not listening, but what about other signals? Generally, body language cues are fairly easy to interpret. However, one must remember that body language can be subjective; while gestures may typically indicate certain emotions, they are not true for every case.

Facial gestures can be quite telling at trade show exhibits. Rubbing the eyes is seen as deceitful and may indicate the person is lying and wishes to avoid eye contact. Hands or fingers covering the mouth may also indicate dishonesty.

How To Read The Body Language Of Attendees

Attendees that approach trade show stands slowly and lean in the exhibit's direction usually are interested in what exhibitors have to say. Direct eye contact also signals interest. Once speaking with sales representatives at exhibits, attendees who rub their palms are generally seen as eager to find out more information. Those who touch their face are often mentally evaluating the booth's products and services - it's recommended to let them take their time and not press the conversation at this point. Open arms are also a good sign, one that exhibitors should interpret as an invitation to continue engaging with the visitor.

Negative signs to watch out for at trade show exhibits include clenching the fists, backing away from the sales representative, and crossing not only the arms but also the legs, if sitting. Sudden gestures and shifts in positioning can indicate increasing or decreasing interest. Avoiding eye contact signals disinterest, while rolling the eyes usually suggests a superior attitude.

Exhibitors Should Watch Their Own Body Language

To encourage as many visitors as possible to trade show exhibits, those manning the booth should be sure to not cross their arms, roll their eyes at anything, or rub their eyes when speaking with potential clients. They should of course make direct eye contact and smile at the attendee. Exhibitors should avoid looking down at the ground, as this makes it easy to miss non-verbal cues from visitors that signal interest.

Other habits to avoid include leaning on the trade show stands' table or other equipment, hobbling anxiously from foot to foot, and generally appearing nervous by moving around restlessly or jingling change and whatever else might be in their pockets.

By staying aware of body language cues at trade show exhibits, booth representatives can interpret attendees' attitudes and correct any negative vibes they may be sending out.

by: Chris Harmen

POST COMMENT

Hydatid disease Aetiology clinical features and management On Practical Smoking: Try Cheap Electronic Cigarettes Style tips: jackets to suit different body types Opportune the Revolutionary Ann Harbor Electronic Cigarettes Obtain The Reality In Relation To Sleep Apnea So You Can Find Relief Quality You Can Count on Smokebot's Chicago Electronic Cigarettes Lower Back Pain Causes - Knowing the Common Causes Smokebot Detroit Electronic Cigarettes: Truly a Product of High Quality Smokebot's Electronic Cigarettes Chicago: Superior in Every Way Add Frozen Yogurt to your Diet and Enjoy the Health Benefits Smokebot's Electronic Cigarettes Detroit Angora Knitwear Can Make Your Winter Warmer Switch to Electronic Cigarettes Detroit and Enjoy your Savings