Understanding Bounce Rate

In internet marketing, bounce rate is characterized as the particular percentage

of visitors that enter your site and then exit promptly without visiting additional web pages. It is generally utilized in website traffic analysis and happens when a visitor views one page of a website and leaves not having visiting the other pages in a particular range of time. A bounce is recorded when a customer for example clicks the back button on their browsers, type a new URL, shut down the window or tab or clicks a link to a different website.

COMPUTING THE BOUNCE RATE

The bounce rate for a single web page is identified by the amount of readers who enter the web page and leave at a certain timeout session without looking at an additional web page, divided by the overall number of guests who viewed the web page of a website. Alternatively, the bounce rate of a website could be established by the volume of traffic who view one page per timeout session divided by the overall quantity of visits.

USAGE

The bounce rate figure is used to know the value and performance of your landing page. An entry page with a low bounce rate usually implies the page leads to people to view more pages and go deeper into the website. A good bounce rate is between 40% and 65%. Having a lower bounce rate means that your website retains website visitors for quite some time while a site with a larger bounce rate signifies that visitors leave the site immediately and can indicate very poor performance.

A high bounce rate however does not immediately imply a poor performing website. The interpretation of its measure is based on the goals and conversion definition of a website. For instance, the bounce rate for websites that do not require viewing of more than a page would be not necessary for analyzing their conversion success. On the other hand, the bounce rate of an ecommerce website can be correlated to its purchase conversion rate, providing that the bounces represents visits without purchases made.

POSSIBLE REASONS OF HIGH BOUNCE RATES

Your website attracts guests who are not your target market.

Your website is not user-friendly and includes unexciting content.

The loading time of your pages takes very long.

Your website contains unimportant advertisement in the PPC campaign.

Now you understand what the bounce rate statistic is, you will be able to find out if bounce rate is indeed relevant to your website.

by: Steve Chan

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