Understanding Customers Through Social Media Campaigns

The traditional marketing which has been around for sometime now involves vendors scaling the marketplace for the customers

. However, the 21st century has seen changes in this format. With technological innovations over the years, the roles seem to have reversed. The birth of the Internet along with the increase in the computing power have all lead to the ever changing customer demands. Customers now make use Internet and World Wide Web to search for products, services and vendors even from distant geographical locations.

For the business enterprises, technological evolution has paved way for understanding the measure the marketing process from wider but more precise angles. Further, technology has also obliterated the barriers to mass expression making most of the products and services reviewed in public. Thus while dealing with the new generation customers, enterprises need to understand the various technologies used by the customers in locating markets and products. The modern enterprises thus need to be skilled on search engine optimization tools and should be to locate the various applications and websites that are frequented by the customers. This would help the enterprises in creating effective social media campaigns and other demand generation techniques .

Whatever be the level of technological changes and upgrading, business is about effective communication between people irrespective of globalization, competitive margins, multinational and multicultural environment. Effective communication will help enterprises remain connected to their vast and ever-increasing customer base. Enterprises today make use of a number of marketing automation solutions for customer building, market expansions and launching of new products and services.

Social media is a great medium of increasing brand awareness, and customer engagement long term leading to a boost in sales. However, this being a potential minefield can also make or break an enterprise. Social media campaigns thus need to be unique with a clear set of objectives and success criteria, targeting the correct customer groups. However, in today's crowded e-commerce marketplace, it needs more efforts on the part of the enterprise to withstand competition.

Social media campaigns work on the concept that success of every business lies in its capacity to listen to the customer. Through customer reviews of the products or services, discussions on social networking sites, email marketing campaigns, blogs, webinars and online subscriptions the new age global and technologically enabled enterprises have revolutionized the way enterprises communicate and interact with customers. Such relationship building has turned the social media into a great e-commerce marketing platform.

by: brianwarren

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