Understanding Google AdWords- What is it? & How Do You Set it Up?

Pay Per Click advertising is a very popular way of getting instant targeted traffic to your website

. Advertisers are charged per-click hence the name pay-per-click. You don't have to pay anything to be listed in Google.

What is Google AdWords?

Google AdWords is the most popular PPC search engine by far. If you want your website to appear in Google instantly, you use the AdWords system to do this. Google also gets the most search engine traffic which is why it is the most popular. Their traffic is also of a high quality which means more sales.

How do you set up a PPC campaign on Google AdWords?

You can open an account with Google in 5 minutes, create your advertising campaign and see your advert listed in as little as 1 hour on Google.

You can advertise for any search term (also known as keyword) in Google. You can research how much it would cost you to advertise on each of these keywords by using the Google keyword tool. Search "keyword tool" in Google to find it.

First you research the keywords you want to use. Then create your adverts.

And finally, select your campaign settings such as the networks you want your ad to show on (Google, search partners). The devices (PCs, mobile devices). The country (any country, city or location in the world). The language (any language in the world). And the schedule. You can show your ad at any time of the day.

You can also set a daily budget as well as how much you pay-per-click. This daily budget can be as little as $1. But you want to set a high enough daily budget to get enough exposure for your ads.

What are the other popular PPC search engines out there?

Yahoo and Microsoft's Bing also offer similar systems to Google AdWords. But, Google has more features and traffic numbers than both of these at the moment.

A major force in the world of PPC since Google is Facebook. Their site gets just as much traffic as Google and is becoming very popular for PPC advertising.

Understanding Google AdWords- What is it? & How Do You Set it Up?

By: J Pal

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