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Understanding How The Wholesale Candle System Really Works

It is well-known that producers who use the wholesale candle marketing promotion type

, are very often ready to launch a new line of products. The best choice is to avoid stock formation, so candle producers go for wholesale candles to other businesses either retailers or other wholesalers that run subordinated services.

On the other side of the buy-sell process, the purchaser has the advantage of getting these candles for a lot lower price. You can get high-quality products, that maybe you found too expensive before. This is the governing or working principle of any wholesaling.

Below wholesale candle transactions

The wholesale candle process can involve great competition among retailers or wholesalers. Very often they try to find all sorts of means to make their wholesale candle offers even more attractive. And this is when the concept of "below" wholesale comes into play. Marketers use this term to make the wholesale sound even more attractive. The truth is that there is no price that could go below wholesale, as it can't undergo other transformation.


Wholesale candle users very often get involved in other complementary activities and offers such as candle decorating, packing, sorting, storing or even redistributing. Such promotion strategies really work given the fact that the very concept of wholesale has a positive impact on any prospect.

Who wouldn't want to buy good products for a lower price? Don't worry about not finding out when the wholesale season begins! Business owners have all the interest to let you know there is wholesale going on. There are either large banners in shops' windows or leaflets in your mail box.

The multiple advantages of wholesale transactions

We've seen that wholesale candle promotions work for the benefit of all the parties involved. First to benefit from wholesale candle periods are the producers who make sure to sell everything they've got on stock and move on to a new production line. Then, there are the retailers who make good profits given people's interest for sales. And last, but not least, the buyer has to gain as well.

Cheap quality candles are great for someone who likes to have nice cozy atmosphere at home, in the bath tub or at dinner. Plus, the wholesale may include special offers: buy three at the price of two, or if you get five, one goes free, and so on. It really works for everybody in the equation!

Understanding How The Wholesale Candle System Really Works

By: Jed Segal
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