There are plenty of methods currently being used for search engine optimization
. Unfortunately, some of these practices are not very ethical, and are designed solely to achieve an artificially high search engine ranking. Search engines are becoming quite sophisticated and can actually give pages that use these kinds of practices lower page rankings. Never try to use simple tricks such as keyword stuffing in an attempt to optimize your site. Instead, focus on good content and the things that would make your site appealing and useful for a human. Fortunately, many of the things that make a site reader-friendly also make it web crawler-friendly. When you use headings in your site, keep them short and descriptive. It is better to have a heading that is very focused and relevant to the content on the page than to try to stuff it full of keywords. The best results are usually achieved with short headings no longer than five words. It's also a good idea to use text links instead of graphic links. You should also keep an eye on any broken links or other errors in your site, as this can hurt your search engine ranking.