There are several ways of effectively ensuring via local search marketing that your company's name is listed so as to show up on search engines. You want your prospective customers to crowd your front office, not that of your competitors. One way of going about it is to have a strong net presence. That way when a potential customer does a local search by mentioning your business type and the area, (such as Hilton Head Island) and you operate out of Hilton Head Island, then your suitably optimized website will figure in the listing. This requires local search marketing via means like site optimization, getting listed in Google Places and in local online directories.
Optimizing your site implies taking a hard look at the site architecture as well as the contents of the site. Simultaneously you also need to evaluate what your competitors are doing. This means doing a comparative study of key SEO variables which your competitor/s may be taking advantage of, with what you are doing. So to be ahead in the race for local search marketing for Hilton Head Island you need professional help.
There are many companies doing sterling work in this field. The key here is patience as most efforts directed at promoting local search marketing take quite a while to bear fruits. It is a gradual climb up the listing ladder created by sustained and savvy SEO efforts. So take a hard look at how you want your business defined by means of sharply focused keywords. This kind of positioning helps to also define your marketing thrust not just local search marketing.
Go ahead and define just what it is that your company has to make it to the number one slot or at least give excellent competition to the market leader. Then optimize your site efficiently for organic search, create a buzz about your products and/or services through strategically laid out SEO articles and aim for a series of positive reviews of your business/company.