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Understanding Resale Rights

Understanding Resale Rights

Understanding Resale Rights

If you are looking for a way to make money online without having to manufacture your very own product, a very profitable method is to market someone else's creation as resale rights products. These are products that can be sold online where it is possible to keep 100 percent of all the money customers pay.

Differences between the Rights

Resale rights basically means that people can purchase the product and sell it, but cant change the name of the product or transfer the rights to anyone else. Master resale rights allow individuals to sell the product, as well as the resell rights. Lastly, private label rights are the most flexible and allow all of the above, as well as the right to brand and edit the products. As a result of this, resale rights products are often the cheapest option.

Possible Restrictions

In general, there are often no restrictions when it comes to using resale rights products; however some owners may choose to set certain restrictions. For example, some resale rights (original) owners will disallow the product from being given away and may set a minimum price that it is to be sold as. This prevents others from damaging the market value of the product. Other rules may apply and will be specific to the product, so make sure to have a look before using the product.

Selling the Product


Once you have located a resale rights product, it is recommended to set up a website listing the product or products, for sale. Spend time promoting the site through article marketing and spot advertising and keep all the profits from sales. It is also possible to offer the same resale rights products as an incentive to potential customers to buy other products or sign up for services that you may offer. It is also possible to sell these products at certain online stores such as eBay; however remember to check restrictions in regards to using auctions.

Choosing Private Label Rights (PLR)

Online entrepreneurs often prefer working with private label rights products as PLR has the most flexible of rights including all source files for products offered. This could include all Word documents, image files, software source files and more. It is then possible to modify the product in whatever way which could include changing or adding new content; removing and replacing images; or even changing the product name and placing your name as the author.

While there are many different types of rights which includes giveaway rights, rebranding rights, royalty rights and more, resale rights are generally considered the most basic of rights. Just remember that there may be certain restrictions placed on resale rights use by the product's original creator. This will put the onus of responsibility on the purchaser to ensure that all licensing requirements are understood and then fulfilled when the product is eventually marketed. This also means making sure your customers understand all resale rights.
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