Understanding Social Media Marketing

Understanding Social Media Marketing

Understanding Social Media Marketing

Marketing these days has many avenues and has come a long way, particularly in the recent years with the advent of technology and the internet.Digital marketingwas used even before the advent of the Internet, where marketers used mediums like telephones, radio, mobiles and so on. Soon came the Internet marketing that was a form of digital marketing but was focused on just advertising and marketing products and services on the Internet.

However, in recent times, since the beginning of social media networks like MySpace, Facebook, Twitter and so on, more and more marketers are focusing on social media marketing as an important avenue to market their products and services.

Social media marketing has seen a lot of traffic and popularity in the last few years. Many agencies have also been formed that can help brands and companies withmarketing their products and services on social media. As much as this may be a great business opportunity, it is still importantly to understand how the market works and how to attract positive as opposed to negative visibility.

Marketing in the social media is a different concept all together. Unlike most other forms of marketing, this is a two way form of communication. This means that customers also get to voice their opinions in a space that is very influential and effective. Therefore, before getting started with social media marketing, it is very important to ensure that the plan to invest in a social media marketing campaign is definitely what a product or service needs and to ensure that the entire plan is thought out and carefully executed.

Additionally, another important aspect of social media marketing is that it is not a onetime investment like some other marketing and advertising option. Investing in social media marketing is a full-time commitment. The nature of the beast - that is social media marketing - is the kind that has to be updated continuously. It has to be worked on and updated regularly, over a period of time, to keep audiences engaged on the messages that the product or services is trying to communicate.

Some of the thumb rules to keep in mind when attempting to use social media marketing could be summed up as follows:

Think about the audience and the message that must be communicated

Create conversations and ensure that the audiences are listened to

Ensure that the communication is honest and the discussions are open and two way

Ensure that the information is current and real-time

How social media marketing is implemented can decide the fate of the product or service in today's world. Needless to say, there have been quite a few blunders in the social media marketing space in the past that have been used as an example of what not to do while using social media as your marketing space. However, there have been enough and more examples of how people and companies have benefited with the use of social media. Finally, it is up to each and every company to best understand how to use social media; and that can, in today's world, determine the success of the product or service.

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