Understanding The Facts Behind Search Engine Optimization

I was recently reading a post at a leading blog and it outlined the search engine optimization industry after recent updates like panda and penguin

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There are in fact lots of questions in the webmaster community that SEO has become quite tough and now its not possible to rank websites so easily. In other words SEO cannot be taken as the primary channel of internet marketing as before. But indeed this is not the fact.

What has happened with the recent updates is that search engine has made dramatic changes to its algorithm just to cope the spam and kill the spammers. Black hat SEO has been in the fashion since long and it has hurt the legitimacy of search results because companies have indeed manipulated rankings through the same.

The recent update has conveyed a message to the SEO community that do something qualitative instead of quantitative for your websites. For example just build handful of quality links instead of thousands of instant or paid links. Besides do things gradually and do not try to get the results immediately.

It difficult to say that search engine has done this to boost their pay per click business but what it has done do make sense as everybody in the todays world is against spam. So SEO could be so easy for anybody as they just have to make as many votes (links) as per googles algorithm to come on Ist page.

Now its a mature era for search engine optimization industry and only those companies are going to survive which offer some result oriented services rather than ones which claims false promises / guarantees. As I said the point of concern should be quality and not quantity besides spam factors should be kept in mind while you are optimizing the site.

Recent Googles EMD (Exact Match Domain) was a result of such thing, webmaster do think that algo is purely mathematical machine and donot has head of its own rather its far more intelligent now and as experts say that its equipped with AI (Artificial Intelligence) technology so all webmaster must forget in tricking the search engines.

Instead its time to understand the insights of SEO and do it quite naturally as its been outlined in the original guidelines. There are ample proofs like Wikipedia, IMDB which makes them highest ranking sites because of their white hat factors.

Although its not possible for any business to go after a big portal but still things can be tried in small level keeping the quality factors in mind.

by: Charles bebrage

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