Unified Messaging For The Mobile Professional
Setting up unified messaging is one of the smartest decisions any business professional can make
. The computer age has been a double edged sword when it comes to the application of technology in business. On the one hand, professionals are more connected to their companies, their clients, and their network than ever before. On the other hand, because technology developed as rapidly as it did, not all of these people communicate in the same way. While one client may communicate primarily by email, another may prefer fax or telephone. Trying to sort out and stay on top of all of the different forms of communication used on the average business day, while possible, is certainly not efficient. This is where unified messaging prevails.
To put it simply, it is like hiring a personal secretary that works 24 hours a day, 7 days a week, 365 days a year. Often run by an outside server, it acts as a central hub, collecting any and all forms of incoming communication in one location. Once a message enters this hub, it is dispensed to a singular destination predetermined by the user. It is in this way that unified messaging allows business professionals to be truly efficient.
Many mobile professionals are initially hesitant to set up unified messaging because they believe it basically serves the same function as a smart phone. This is simply not the case. A smart phone is capable of handling text messages, phone calls and emails. With unified messaging, business people can have their voice mails, phone calls, faxes and text messages, instant messages, and more delivered to the same, centralized place. It includes call forwarding, voice conferences and other convenient features. Basically, unified messaging is the only way mobile professionals can ensure they stay in touch without carrying a laptop, fax machine, multiple telephones, and an assistant at all times.
Unified messaging allows the average business person a freedom like no other. But how can this impact a company's bottom line? While it appears to be a convenient service, what is the actual motivation for mobile professionals to use it?
For those using unified messaging, individual productivity can increase substantially. One way to describe it would be to compare the average business day to the average day of television. If someone were to watch eight hours of TV, it would not be fair to say they have watched eight hours of programming. Sixteen minutes out of every hour are reserved for commercial breaks, which means half hour shows are actually 22 minutes long.
Very similarly, anyone who has worked an eight hour business day knows that it is very difficult to do eight hours of uninterrupted work. Time spent flagging down faxes, listening to voice mails, searching for cell phone reception, and returning phone calls all function like the business world equivalent of commercial breaks; wasted time in between bigger, better goals.
Unified messaging allows companies to cut out the commercial breaks so that they can get more work done without wasting time catching up with their communications. Maybe 16 minutes out of every hour doesn't sound like much, but when those figures are added up over eight hours, it comes to 2 hours and 8 minutes that could have been spent more efficiently. Unified messaging eliminates those gaps, allowing mobile professionals more time to be productive, and less time to be spent "watching commercials."
While many companies may be content wasting almost a quarter of their workday on the mechanics of business, many are not. In climates where increased productivity may be the difference between a profitable quarter and decreasing overhead, every little bit of progress helps. Unified messaging is one simple, cost-effective way to boost a mobile professional's productivity and efficiency without implementing any sort of earth-shattering fundamental changes to the way business has always been conducted. And in an increasingly global economy, where many messages and clients may be coming through at odd hours of the day, the argument for simplifying and streamlining the communication process has never been stronger.
Unified messaging allows companies the freedom, organization, and adaptability to remain competitive in the market while remaining constantly available to their clients. For all of these reasons, setting up unified messaging may be the smartest business decision any mobile professional can make.
by: Brandi Armstrong
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