Unique Selling Preposition: Do You Know How To Develop A Successful Usp?

The process of developing a unique selling proposition involves mainly finding a

solution to the problem of your targeted customers and communicating the most overriding benefit that you propose to your prospective customers over your competitors in your marketplace. You have to focus on two major aspects: solving your clients' problem and the main benefit they will derive from doing business with you.

To develop a successful unique selling proposition, focus should be put on the following guiding points.

1. What's the problem to be solved?

Find out what main problems, frustrations and needs of your targeted customers have with the products or services similar to your product. You can do this by asking people, making your own observations, carrying out online surveys, talking to your existing customers and by visiting places where your targeted customers hang around.

2. How unique is your business?

Take some moments to reflect on what is so special and what is so unique about your business. You can still discover this information by asking other people. Write down whichever answers thoughts that come to your mind and whichever contributions you get from others. Make a list of them and finally prioritize them to get the best.

3. Consider the praises you receive.

What do your satisfied customers praise you for? What do they exactly say about your products or services and the way you do business? Are they really coming back to buy from you because of what they say? In other words, are their praises realistic?

4. Focus on your competitors.

When you look at your competitors, what do they promise to their customers? You can discover this information from the adverts they make. Make sure you write down all the promises they make as you get them. This will help you to analyze them well.

5. Compare what is offered on the market with what you offer.

When you compare what your competitors offer with what you offer, what do you see yourself offering that is so different from what they offer? Write it down.

6. Feedback from your clients.

Read the testimonials you have from your customers and find out what they say in the feedback they give. Do the testimonials give some important information?

7. Look at your strengths. When you look at your strengths, what do you think you can do well in relation to the problems that people want to be solved? This analysis is important for you do know what you can do by yourself and what you cannot do well, you consider hiring or sourcing the services outside.

8. Identify the benefits.

As already said, your unique selling proposition should focus particularly on the benefits your targeted customers will get by doing business with you and which your competitors do not provide. Identify those benefits, which you will promote and communicate to your targeted audience to make your online home business to stand out of the crowd.

9. Choose the most powerful benefits.

After making a list of several benefits, select one or two most powerful benefits on which you have an advantage over your competitors and which will iron out your customers' worries and frustrations. Your benefits should pass the SMART test, that is, they have to be specific (precise and concise), measurable (quantifiable), achievable, realistic (appropriate to your customers' needs) and time bound. Not only that, they should even be SMARTER in that they are extending (stretching) and rewarding (make you feel satisfied with the results).

10. Test your unique selling proposition.

Having finally developed your USP, it now high time you tested it in your advertising to see if it works for you. Make sure that you monitor the results. INSPECT in order to get what you EXPECT. If you do not track the responses, it will be very hard to know whether your USP is effective.

Finally, having developed your USP, tested it and found out that it's successful; use it to grow your business. You can use it in your adverts, communication and on your website. Make everyone you interface with know what it is because you are sure it's what makes a difference in your business.

by: Charles Kiyimba

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