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Unlock The 4 Keys To Modern Selling Negotiations

Negotiating is a working partnership to achieve a long term mutually satisfying agreement

. Whilst there are specific skills one needs to develop to master the Transparent Negotiation process there are also four essential (4) keys that if applied correctly will ensure you master Transparent Negotiations every single time.

Transparent Negotiations requires sales professionals to develop the below mentioned skills

1) Listen actively.

2) Acknowledge what is being said: give feedback.


3) Speak so as to be understood: speak concisely.

4) Speak only for a purpose.

The four essential (4) keys that unlock the Transparent Negotiation process are as follows:

1) Planning: Ascertain what is it that you want to negotiate about, be very clear about the specifics here. Set a clear agenda. Create the right environment this will play directly on the mood of the meeting and determine whether a collective decision or agreement will be reached or not.

2) Gather data using negotiation strategies. Display patience, courage, discipline and focus as you work with your client to identify areas of agreement, potential blockers and ways in which you can frame solutions. Where possible, point out the opportunities that are there NOW.

3) Get feedback & handle objections: The trial close, really narrow down on the details as they relate to the whole deal. It is a non-threatening way to get feedback on how the prospect is thinking and what their intentions are. Settling the details is extremely important. If feedback is not listened to and objections are not discussed there is a high risk that the negotiations will collapse. Objections are a sign of interest so, take your time with your client to work through and address the details efficiently. When each objection is discussed you have reached the turning point.

Remember people do not buy products or services; they buy solutions to their problems. The turning point in the negotiation process is when you unravel their problems and agree on the central issue.

4) Follow Up: Now that you have agreed on a deal, care for your customer. Once you have a customer, you have to do everything in your power to keep them your customer. Keep them happy.

Transparent Negotiation skills are a critical skill in the Modern Selling Client Management process. Unlocking these four essential (4) keys will definitely help you preempt, identify and address roadblocks that occur throughout the modern sales conversation that may inhibit "go forward".

by: Ranju Kumar
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