Unlock The Full Potential Of Video Marketing
When we deal with internet marketing, we usually think of the typical strategies
such as article marketing, creating backlinks, creating other sites to supplement our main website, and other similar techniques. However, times have changed and people are no longer too keen to just read on the web. That is why video marketing has gained major influence the way we do online marketing.
And when we say video marketing it's hard not to mention YouTube in the same article. YouTube is the largest and most popular video site where most people, particularly the internet marketers, post their videos for the whole world to see. Of course YouTube is not the only video sharing website out there as there are also the Vimeo, Dailymotion, Viddler and other similar video sites.
A lot of the top internet marketers we have today focuses more on YouTube when they conduct their video marketing strategy. They know that since there are more visitors on that site, they can expect greater chances of bigger exposure for their videos. For this reason, when you are the only person working on your website and you want to get your feet wet in video marketing, it is a good idea to focus more on YouTube first than on the other similar services.
Therefore for you to learn more about video marketing, here are a few tips and suggestions that you can follow to make your strategy more effective.
1. People would rather watch nowadays.
That is both a sad and a good news. Sad because it means people tend to read less of the online text that we always publish out there. It is good news because now we know that focusing on a good video marketing strategy can help boost our traffic. Watching video is so much more fun because of this.
2. Make a very entertaining video.
When you have created an entertaining video, people will stick till the very end of it, allowing you send out as much message as you can on that video. As stated earlier, watching video is more fun than reading. Make it easy and fun for people to watch your videos and they will surely learn a lot more from what you are saying in the video.
3. Don't forget to put your website in the video.
You can do this two ways. One is by putting a text within the video showing the URL to your website. The other is that you explicitly mention your website within the video and perhaps introducing it before the actual video starts. In any case, your video will not be worth a dime to you if people will not know where to go next from there.
4. Put your own videos on your other websites.
If you are doing article marketing or putting up support sites, it is a good idea to also include there some of your videos. One, this promotes your video and two, you will get more coverage and more chances of people seeing your videos and learning more about your website.
5. Lastly, don't forget to create links to your videos as well.
Linking is still the best SEO technique and doing this for your videos will help increase its popularity. The more popular your videos are, the more traffic these can bring to your main website.
by: Reed Slidell.
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