Up Sell Cross Sell Services- A Way To Generate Revenue
Want to get more returns to the business, improve it or have more satisfied customers
? The most challenging question in front of company is that how to increase the profit? The most common answer to this is acquiring the new customer and this is the most expensive and tedious task. Organizations need to spend large amount of money to entice the new customer. To bring the customer and make them use their products and services we have to promote our products through advertisement, magazines, television, radios etc. This is the expensive procedure to acquire new customer and generate the lead for business. After that lead we have obtained, next step is to build rapport among the customers so that they remain attached to your company. The company needs to work hard for strengthening our relationship with customer. For this they have to arrange dozen of meetings and endless rounds of talks and give them different services every time so that customers are satisfied.
This time Cross Selling Up Selling Services works at the best. This method will helps us to bring more value as well as revenue to our business. Up Selling is the method to convince the customer to buy the expensive product which they have not taken into consideration previously. Suppose you and your spouse go for a vacation to some country. There you go to five star hotels and the manager at the front desk ask you that Sir will you be working in room. If you say yes, he will convince you to buy deluxe room rater that normal room. This is known as up selling. In cross selling method you need to sell the supplement product to the customer along with existing product which the customer is buying. For example If you are going for the vacation and you buy the air tickets from company along with that they provide you the hotel for your stay which is called as up selling concept. In this way you dont have to deal with two different vendors i.e one for tickets and other for hotels. For this you need to up skill your team with Up-Selling and Cross-Selling techniques. The team needs to have the good communication skills as well as they need to be very polite. They should be well informed by the products and services they are offering. This helps the business to generate large amount of revenue.