Updating Customers With Status On Their Shipments

LTL carries who are moving large amounts of cargo for their customers have a certain responsibility

. This is a responsibility to not just do their best to move the goods their customers give them to their intended destination. It is also a responsibility to make sure that if anything happens that is going to affect projected delivery times to ensure that their customers are made aware of that fact. That is because late deliveries don't just affect the courier company, they also affect their client, and their client's customers.

Customer dissatisfaction is the one thing which above all else can destroy a company. The courier company that you are using realizes how dissatisfied their customers are going to become if they don't notify them when deliveries are going to be late. Those companies own customers would become dissatisfied, costing them business, which would quickly cause those companies to begin looking for another courier company.

When a courier company realizes that a customer's shipment is going to be delayed by a large margin, they will usually call them directly. Most communications between companies is now done electronically, but this qualifies as an emergency situation in which different rules apply. A good courier will realize that if your order is going to be delayed, you may want to take certain action as soon as possible. They will contact you directly by phone so that you're notified as quickly as possible, giving you more time to take any action which you may need to as a result of the delivery delay.

Shorter delays are not usually going to warrant this type of direct contact. If a shipment is going to be delayed only by a very small percentage of its total delivery time, it would be more common for the courier company to take a more minor action, such as sending you an email or updating your online status checking system with information regarding the delay. That way, they are still letting you know about the problem but not wasting their resources and employee time in providing notifications about a delay which might not even be noticed if left alone.

If you do want to be contacted directly with every little delay, your courier company will probably be able to accommodate that request. If you let them know that this is your preference they may be able to arrange to email you any time the status of your order changes.

by: Everette Lyons

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