Upsurging Flash Animations

Flash animations are protruding because of their myriad characteristics in this coeval age

. Flash is splashing all around and the timeless saying "A picture is worth a thousand words" aptly describes how large amount of data can be absorbed quickly, imbibe our mind.

Flash animation is created using Adobe flash animation software and is distributed in .swf (Shockwave Flash) format, other formats are .as (ActionScript), .flv (Flash Video). Flash animations have nowadays become best way to showcase overview of an enterprise. Web flash animations are often created in series and well known by different names; bitmaps, raster-based art, vector based drawings, videos can be easily incorporated with these flash animations for more clear graphics. You can find numerous flash generator, image manipulator, menu creator on the web. You tube,

We find Macromedia Flash is a pioneering vector technology for designing high-end-high-impact, low-bandwidth websites that for enticing and retention of visitors; providing a richer, more compelling web experience. You don't need to install or download player, just drag the file to your browser and it runs, these flash animations are very attractive and interactive and help a lot in website brand campaigning.

Adobe Flex, is the latest upsurging flash animation; it is an IDE and SDK that supports development and deployment of cross platform for technologies based on proprietary Macromedia Flash platform. Flex Data Services 2 provides Enterprise-oriented services through data synchronization, data push, publish-subscribe and automated testing. Adobe Flex 3 is the beta version that supports Adobe Application Runtime and includes Creative Suite products and Flex Builder IDE.

There is good news for SEO executives working over flash websites!! Previously it was almost impossible to get flash websites indexed in the search engines, but now as adobe as incorporated Adobe SDK capable of converting .swf to html making the site fully search engine friendly, it is helping SEO's to gain rankings for the same with much more ease. Presently Google has also deployed a new fix over its algorithm via which its crawler (googlebot) is capable of indexing partly content of flash driven websites.

Flash files become heavy because of animations, graphics, images and subsequently lack of text make it difficult for search engines to rank these sites. In regards to SEO for Flash Google makes the following:

- Google can crawl and index text content in the flash file, if flash is emmbedded in HTML meta information can be added.

- Google can also discover links within flash files.

- Google can index external content loaded by a flash file.

- Google supports common Javascript for loading a Flash file.

- Google can index Action Scripts AS1, AS2, AS3.

Even though now search engine crawl and index these files we should try not to use Flas files as the navigation, we should try to embed these files in HTML page.

by: simmar kumar

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