Usability analysis for website designing

There are thousands of sites available on the internet providing products or services online

. And there is no doubt in it that almost every service provider has a website to target the market online. Designing a website is just the first step but making the visitors come to your website and convincing them to purchase the products and services you are selling. Most of the people suggest optimizing the website for major search engines or paid advertising. However the truth is that having a website which is difficult to use, do not provide enough information about the company, without any marketing medium is a difficult pill to swallow. One can get people to your website if they are able to navigate easily, find what they want, and make purchases without any special efforts. The key to success of a website is getting and keeping online customers.

A usability analysis proves to be an eye opener by telling how the visitors see your web pages and also it gives you the report on what has to be changed as per the importance. There are four basic topics in web design which have to be worked out. Navigational structure is one of the most important elements to be considered for the visitors. Navigation is making the visitors to travel through your website from one page to another to find more information on the products, services and the company offering them. If the navigation system is not consistent enough, or it does not provides links to all the major sections on the site, thus the visitors may be annoyed and irritated and they might leave your site and switch over to some other result. It is always suggested to place global navigation links at the footer of every page. The next element is the content in the website design, it is very important to provide visitors with the relevant information about the products and services of the company and the industry. The functionality of a website can make the visitors stay at the website for a long period as well it can frustrate them while browsing. The website design having some elements which are not working and have pages which are not loading may lead to loosening of the customers. The customers who would come to your site to purchase your products and services would find out the security point. Thus the security is the basic thing required for attracting and making the clients permanent for lifetime. The analysis report of the web design is not much expensive process but very useful to save the company with the wastage of money and heartache.

Usability analysis for website designing

By: Garima Saluja

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