Use advertising items for events and special sales if you want to see a big boost in early traffic. People watch for specials, and they especially enjoy seeing the word "free" in advertisements. Add a photo and a small blurb of copy about the free gift item you will give them at your event to assure a good traffic flow at that event. People usually will be lining up at the door the day of the free reward event so they have a better chance of getting the gift item. If you use the promotional products merely as a draw to bring in early traffic to a sale or event, be sure to have plenty of objects on hand to present to your visitors.
If you want to do a little pre-qualifying with hopes of getting better sales results, tie the gift item in with a purchase requirement. Example: free mug with purchase. There will still be more people in attendance than if you held the sale without a token gift item offer, and they will know in advance that they only receive the gift if and when they make a purchase.
Promo advertising gifts should bear an imprint of your industry name or logo, and perhaps some additional text that identifies your business location or telephone number. Use attractive colors or otherwise tie the reward item into your sale theme. Example: free straw hat or coconut shaped mug for a beach themed event. Coordination with a sale or event theme helps to make the entire event more fun for all.
Order extras that can be implemented for employees or current customers. Present a promo surprise gear whenever a sale is closed or small business transaction completed. The cost is fairly minimal, and it is simple to include promotional gear for use as employee incentive awards in addition to their use for gaining new business and customers.
Community events are another opportunity for using promotional products to advertise a firm. Charitable event organizations are very happy to get community support and help with promotion of their events. In return, they will be able to include mention of your small business in their own advertising, which boosts your image in the community and promotes goodwill in that community for your enterprise name.
All these efforts are important for generating new corporate sector and to bring in new potential customers to events and sales. Use marketing products for events and enjoy reaping additional benefits and profits that are created.