Use Dnc Registers To Boost Your B2b Lead Generation

A lot of refinement is required during the qualification phase of a lead generation campaign

. As much as it is ideal to get as many interested clients at once, the reality is you need to narrow your prospects down to strict specifications. Sooner or later you're going to have to face the fact that not everyone wants or needs what you're selling. This can be the painful truth for those just starting out in the industry of B2B Accounting software.

Like other B2B products, this particular sector of accounting software can suffer from slow, dry periods because the scope and power of such software is just too big for the average consumer.

This is why accurate qualification is needed. Only a whole business can pay for a B2B accounting system and make use of it so that it was worth every penny spent. However, you might feel tempted to despair when you realize that such deals can come too few and too far in between.

It doesn't have to be that way. Be warned though, you might take a step back and hesitate when you find out exactly what kind of methods other B2B businesses have used to accelerate their lead generation.

Telemarketing happens to be one of them.

Yes, you're probably thinking that telemarketing is the last thing you would resort to. Sure you may be desperate but you're certainly not desperate enough to start calling random people and try to make a sale over the phone. In fact, isn't using telemarketing only going to prove that a lot of people are going to reject your product? There are also things like Do-Not-Call registers that greatly restrict the numbers you can call in the first place.

Actually, there's a lot that telemarketing can do besides selling. In fact, it seems you have forgotten that selling isn't what comes first in lead generation. Sales may depend on it but by itself, there's something more important: information.

Speaking of which, are you aware that DNC lists can actually help in that regard?

Remember, accounting software in general ranges from types used for personal accounting to large-scale accounting for businesses. Since DNC lists can only protect numbers that are certified for the use of private homes, that actually rules out a chunk of people who automatically don't want your product. Don't you see? This is just one up-side to not having too many prospects. Information on who not to call can be just as beneficial as information on who to call.

Now with regards to the latter, there's a lot that telemarketing can accomplish. Professional telemarketers know tried and tested techniques to bypass gatekeepers and reach target decision makers, making for a less randomized cold-calling strategy. They even come with a large and frequently updated contact database that not only takes DNC registers into consideration but are already large in of themselves as a result of their many years in the industry. Granted, these people have invested heavily in the practice throughout all those years and you may not afford it yourself. Then again, the very reason why they invested in the first place is so that you can make use of it via outsourcing.

Knowing how many people who don't need what you're selling isn't always an occasion to mope. On the contrary, no number of unqualified leads will ever pay you the amount that a qualified one can promise. Outsource to a reputable B2B software telemarketer today to start getting the leads that matter.

by: Claire Hansen

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