Use Google Analytics to Find More Keywords for Your Sites
Another way this can help you though is by showing you the keywords people are using to find your site that you didn't intend to rank for
. For example you might find that people are searching 'juiciest oranges' and that this is sending them to your site. Here you have a 'head start' as it were and by targeting that key word on purpose you can drive a lot more traffic to your site besides. There are many more ways to use Google Analytics to choose keywords and to direct a lot more of your marketing and content creation.
Use Google Analytics to Find More Keywords for Your Sites