Use Mobile Marketing To Increase Call Centre Efficiency
When the ads run and the phones light up you need to staff for the peaks or risk missing business.
The cost of staffing call centres to meet demand needs to be considered when budgeting costs in a new advertising campaign.
To counter this cost and to retain those potential clients, businesses are increasingly adding a text response option alongside free calling numbers and web addresses. This easy option increases overall response (often 2-3 times) but also takes the peak off calls.
An unanswered call equates to a lost sale, and means the cost of advertising ends up higher than it needs to be. Converting each and every lead to a sale brings the average cost of advertising per sale down.
The client can be sent a text advising them someone will call them soon, or providing further information. By retaining the client's number, the business can add it to the database and follow up with further contacts or promotions. Call centre staff are able to respond to text enquiries when the call peak has slowed down.
Call centre stars with the highest sales conversion rates can be given the list of clients to call back, converting that lead into a sale and making the advertising spend per sale decrease. Mobile marketing allows managers to monitor workloads and ensure that staff always have something to follow up on during those off peak times.
A mobile marketing campaign is easy to implement and make a part of a business's new and existing advertising campaigns. A mobile marketing campaign can be a valuable business tool for managers to work on staffing levels and coverage at peak times. A campaign will quickly pay for itself many times over.