Use Promotional Gifts To Leave A Mark At Your Next Event

If your organisation is planning a marketing event such as a trade fair or open day

there is nothing like the use of promotional gifts to ensure that your company makes the maximum impact on potential customers or clientele. Trade fairs are a highly competitive market with many businesses all vying for the attention of the paying guests. Some offer free sweets, others free drinks, but for your business to stand out in from the crowded trade stalls and business competitors, why not opt for unique, high quality promotional gifts?

A trade fair spot is one which comes at quite a large expense, so your marketing team will be keen for your business to make the most of the day and the venue. Lots of companies are sure to offer promotional gifts, and if you are to go down the same route, you really do want to make sure that yours stand out from the crowd. It is recommended to not limit yourself to just one product type. Choose promotional gifts that are everyday items such as pens, mouse mats, rulers, key rings etc. and there is a higher chance that they will be picked up by guests and subsequently used frequently after your event. Another good idea is to provide promotional bags to accommodate all of your smaller promotional gifts. You can provide a bag full of items; all adorned with your business logo, services and contact details, and importantly, also include a brochure outlining your business. promotional gifts that are stationary based will be very common at the fair, so why not think about a product that can grab the attention of the guests at the fair? Pens and rulers will be ten a penny, but what about golf ball sets, beach towels, gym bags, baseball caps and umbrellas? At the trade fair you could even host a few quick competitions to draw the attention of the guests, using your business gifts as prizes. In this manner, not only will your business be the highlight of the fair, but so will your free products.

In order to maximise the potential of your products, youll want to ensure that your money on the promotional products is well spent. Cheap, low quality products are less likely to be used following the event and more likely to lower the reputation of your business. By putting your business number and logo on a top quality golf sized umbrella, there is more chance of the item being used time and again (for subsequent free marketing) and there is more chance of the reputation of your organisation increasing. Many larger corporations such as Coca Cola and Walkers Crisps do all manner of marketing strategies to ensure that their brand is always in the public eye. So why doesnt your business follow suit but on a smaller scale? How much more revenue could your organisation earn if the majority of people in your local town used your promotional umbrellas on a rainy day? Brand awareness is not to be underestimated and it can all start with a trade fair and some top quality free promotional items.

by: Peter Rigby

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