Use Social Media Marketing To Grow Your Real Estate Agency

Many real estate agents find social media marketing is not a very effective tool for them since they do not use it well

. By learning how to make it work for your real estate agency, you can see an increase in your web traffic and potentially get more clients.

Facebook is useful, but instead of making a fan page for yourself, create one that is information focused and sponsored by your agency. You're more likely to get fans this way and more people will share your links to the information than on you alone. If you want to have one for yourself, just make a general page and not a fan page.

Create videos and podcasts. By creating a short video with tips that people can find useful, you can increase your visit value within the community and become known as an expert. This is very important since the more of an expert you're considered, the more likely that potential clients will remember who you are and come to your page and tell others to use it as well. You should always link your videos to your own websites, or have links people can visit associated with them.

Use blogging to your advantage. You can add the videos to your blog which can make it more interesting to a greater number of people. Make the blog have useful content as well, since this can help you increase your web ranking and can make you more likely to have your name associated as the go to agent.

Useful content is so important because it allows people to view you as an expert, not just a business. It is more valuable to you for people to see information than just an advertisement because they will be more likely to share the links to your sites which allows your marketing strategy to be more effective since more people will know about you.

Use sites like digg and Stumbleupon. This helps you back link to your site and increase your search engine rankings. This can help put you at a higher position on search engines as well as allow people to find you on the topic that you're posting under which increases traffic to your web pages.

Social media marketing is an affordable and easy way to get your agency to the public. You'll be able to allow potential clients to find you and gain a larger web presence using this undervalued marketing plan.

by: Alexis Jameson

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