Use Social Media To Market Your Celebrity

In this article we're going to talk about using YouTube for Celebrity Marketing

. Video is where your celeb wants to be anyway, so why not make it a part of the marketing campaign that will make them a household name, if they aren't already?

You should keep in mind that there are many different types of media: text, audio and video. Whilst the text is great and audio is better, video is where you will be able to really grab the attention of others.

If you have looked at the news over the last couple of years, you've noticed that more news stations have been including videos in their news and on their sites. Video is engaging, interactive and it assists to bring a lot more popularity to your celeb.

Just as with anything else you want to do on the Web, it's a good idea to check to see what the market already has in it. For example, if everybody is talking about coffee in the celebrity world, it may be a good idea to become a part of that convo. Or you could make the conscious decision to not be in that discussion, as you want to create something unique; it is up to you.

In the starting, though, you could go to YouTube and begin to search by keywords you've already associated with your celebrity. This may be the name of the 'actress' or 'indie star' or whatever other words you want individuals to associate with your celebrity's name.

Check to see what other types of videos are popping up when you include this search. Also, search the name of your celebrity so you can see what is being said and how you might need to handle those situations - if at all.

Once you get a concept of what individuals wish to see when they look up the keywords you have selected, then you could start to make a list of ideas for videos. Or you might want to have your celebrity create a list of their favorite movies and videos, which they could then promote on YouTube in order to continue the establishment of their personality online.

Sharing videos is similar to sharing status updates and other ideas online, just as you may with Twitter or Facebook. Have a list, with your celebrity's help, if the sorts of videos you might post and then begin to create scripts to create these videos.

YouTube is an especially powerful tool because it combines so many different mediums in one. Your celebrity would definitely appreciate any video promotion they can get.

by: Mark Hudson.

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