Use The Google Analytics To Evaluate Your Website And Enhance Its Usability

Web site planning requires consistent involvement from all segments of the organisation

. Initially, you may not be able to design the perfect website unless and otherwise you get the professional help. Many companies do provide services such as web site hosting, designing and content writing that helps in better web site planning. If you have a web site currently and are not quite happy with its look and its usability then its time to evaluate and restructure the same.

Google analytics programs are the greatest tools for evaluation of the current website. They give you a detailed insight on the various aspects of a website. Such a regular evaluation helps in understanding the changes required and the additions needed at the right time. Every organisation has to monitor the performance of their web site to enhance its value. Just by launching a web site you cannot expect returns in the form of increased sales and revenue. You need to continuously monitor the site and ensure that frequent improvements are made to the basic content.

The following analytics programs helps in better evaluation for your site

Traffic sources

Traffic sources needs to identified to know from where, most of the web traffic are sourced. It can be either from the Google search engines or from social media sites. This program help in identifying the exact traffic sources and pulls up information like referral sites, direct traffic, search engines and other sources. When you understand this, you can concentrate more on the source which provide maximum traffic. Such information also helps in redesigning the website for such a platform. Make the site more friendly, interactive and attractive in such portals.

Keywords

Keywords has to optimised and programs to get you the information on which are the keywords that is attracting maximum traffic to your website are pulled out by this analytics. Do not redesign the web site just for the sake of doing it. Analyse the traffic and the words that can be used to optimise the traffic. Make the necessary changes to your content by incorporating the apt keywords that attract maximum web traffic.

Content

Evaluation of the content requires page by page analysis. Pages that retain maximum traffic must be kept by the company and those that have least must be changed. While redesigning the company can fine tune the least traffic ones in line with the ones that attracts maximum traffic.

by: John Bay

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