Use Web Traffic Analysis Tools To Understand The Performance Of Your Website

Now there is a tool for web traffic analysis, which analyze website statistics and behavior of the visitors

. Most of the big companies have started using an analytic tool to track and analyze the visitor behavior. The website analytics tool can definitely help you to increase the volume of business of each commercial website.

This tool is often used as a part of customer relationship management (CRM) analytic. Some of the objectives of the analytic are:

-Attracting more customers to the website

-Analyzing the probability of existing customers repurchasing possibilities

-Personalizing the website to customers who visit the site in a repeated manner

-Monitoring the purchasing volume of customers in dollar value

-Check the peak shopping time of customers

-Observing the geographic regions which has the highest and lowest customers

-Products that are purchased frequently

-Predicting which products customer will buy most and least in the future

-Managing customer database

-Designing various methods to promote products

-Comparing the growth of business with competitors

A web analytic tool having all the above said options will definitely help in improving the ratio of revenue to marketing costs. Most of the companies started online websites and online advertising methods so as to reach a wider audience.

Today most of the people spend at least fifteen minutes in front of the system to collect details about the products they are planning to buy. They also check for online shops and traditional shops near their locality to buy certain products. SEO services can help a lot in dealing with such people. By giving a variety of services professional SEO companies helps to increase traffic and improve ranking in search engines. To get more profit from the online business site the SEO companies will do a keyword analysis and research for the best keywords, to bring targeted traffic to your website.

Business can flourish on the web by utilizing SEM services in the right manner. While SEO service improves visibility of the website, the web analytic tool helps in tracking the click through customers and drill down customers. The tool also helps in determining the sites from which the customers are arriving and their online behavior. The analyzed data will be shown in graphs, charts and tables. This helps the online business website to know their customers and their behavior. In business, customer is the king, so business websites with the help of website analytic tools can check whether a customer is happy with the product and service. The feedback from customers can help to do the needful so as to improve the business.

Some of the commonly used web analytic tools include W3Perl, W3Counter, going up, Jawstats, Google analytics, Woopra, PiWik and Snoop. Use any of these tools to understand the performance of your website.

by: Posha Paul

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