E commerce in present era has surfaced as one of the most successful methods to sell
products online without having to actually meet a customer and also without having to show a product. Towards achieving the goal of satisfying the needs of the customer while he is on the website is to have a good web design. An ecommerce website should be able to help the customer find his product & easily purchase it.
In this article we are going to look at some vital web design tips which every ecommerce website should have to succeed in this competitive online market.
1.Implement clear & easy site navigation so that customers can find their required product quickly.
2.Make the site attractive by use of flash & other dynamic content but also take steps to keep these features to a limit so that they do not slow down the website.
3.The ecommerce design should provide hassle free shopping & payment functionality so that they return to make other purchases in the future.
4.Create clear navigable categories and sub categories for customers to browse through at the time they visit your website so that they do not get confused and leave the site.
5.Effective search functionality should be implemented in the ecommerce design so that customers have more options to check such as ability to search the most recent or most popular products or based on user ratings. These options help save time for customers and act in a positive way for your website.
6.Product images should be clear and there should be proper product description, feature explanation provided in each of the product pages to help customers understand the use of the product before purchasing it.
7.The web design should also take into consideration seo factors so that the website gets more search engine visibility and is able to attract more visitors. Some such techniques among others would be like adding proper ALT tags for product images, reducing image & page load times.
Nowadays everyone likes to shop online as it save them time which is spent on going to a physical store and also gives him more options to select from. So as an e commerce store owner if you also want to succeed then it is quite necessary to keep note of the above mentioned factors and design the site accordingly to reap the benefits.