Useful Seo Guidelines To Prevent Search Engines Penguin Updates

Competitions in the business world today are growing tougher by the day

. This is also the reason that business owners have made their businesses more visible not only offline but most especially online. They are beginning to understand the importance of availing Search Engine Optimization Services from a reliable SEO Company to make their websites and pages more visible and engaging.

However, engaging SEO service is not as easy as it seems as there are already updates on the web which are aimed at eliminating SEO tactics that violate the guidelines set by Google, the largest search engine today. Among these is the series of Google Penguin Updates.

Launched last April 24, 2012, the Penguin Update is aimed at penalizing websites that over-optimize themselves.

Professional SEO experts then have to be extra careful with how they do their SEO strategies to avoid being hit by the Penguin Updates. Here are some helpful SEO tips.

1. Avoid Keyword Stuffing

Keywords are important in order that your website will come up at the top of search engine results pages. But over stuffing with keywords is deemed not well by Google. Avoid this at all costs by:Writing the text naturally. Try to insert the keywords in very natural ways. After that, reread the article and decide of it feels and sounds natural.Avoiding irrelevant keywords. Do not insert just about anything into your article. Stick to those which are related to your write up.Placing keywords in areas seen by the readers. Avoid using invisible or hidden text.Avoiding repetition of keywords. This not only includes the body of the article itself but also its titles and Meta tags.Writing for your readers. Ultimately, you have to write what is interesting and informative to your readers. Only in second do search engines come?Avoid putting duplicate contents. In whatever you do, be it in SEO service or otherwise, never duplicate content. This is a very common tactic of some professional and non-professional SEO practitioners. They just tend to copy from other sources. This is also considered plagiarism. If you find this topic interesting too, then you have got to write it in your own perspective.2. Avoid Buying Inbound LinksThis is definitely in the list of "violations" in the Google Webmaster Guidelines. Do not buy inbound links from websites as these will still be discovered by Google. Instead, make interesting and unique articles for your website and relevant sites will be more than willing to give you inbound links.3. Avoid Using Hidden LinksHidden links, much like hidden text, are not a wise SEO strategy. These links allow the search crawler to follow the links to other sites or pages that are within the same site. If Google finds out that you are hiding links from your readers and intend these to only be seen by Google-bot, then Google will surely DE-index your site.Make sure that when you engage an SEO service, you go to professional Search Engine Optimization experts that can deliver quality results for your website and ultimately for your business.by: muddasir

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