In email marketing it is important to have software to manage your emails
. Sending messages manually can often be a tedious and time consuming process. There are different software's available for you to suit your needs. It all depends on your type of business as to which is suitable for you.
The use of software in email marketing can depend upon your budget. There are some software's that are readily available and relatively cheap for you to use. Meanwhile, there are also software's that can handle your mail for you via dedicated servers. This software's usually require you to pay monthly fees.
There are 2 kinds of software used for email marketing. The desktop software and the server side software. The article below discusses the difference between the two.
Desktop software
This software is for those businesses that are on a tight budget. You can use the Outlook/Outlook Express programs to manage your emails. However, in using these programs you have to process the subscribe and unsubscribe requests manually.
This program is only good in managing small lists. Imagine having to manually go thru hundreds if not thousands of subscribe and unsubscribe requests. It can become quite tiring after processing the hundredth request.
There is also another downside to this software. Sending it to many people using the CC: or the BCC: would mean that all your recipients would be able to see the email addresses of all the other recipients. Moreover, the replies and bounced mail would be sent to all the recipients of your list. This is one of the quickest ways to irritate subscribers. There is also a big chance that you would lose them because of this, which is a bad thing for email marketing.
Lastly, this program can also introduce computer viruses. Your consumers would not be so happy with you if you infect their computers. This is one way for you to lose their trust completely. They will never open an email from you again. The important thing to remember is to make sure your anti virus is always updated.
Server side software
This software manages your email via server. This is often used by large email marketing businesses. This software will manage every aspect of your email. It takes care of the tons of subscribe and unsubscribe requests. Furthermore, it even handles the delivery of your email to your list of subscribers. This is a valuable tool for an expanding email marketing business.
Using a managed email marketing solution comes highly recommended. Even though you would have to pay the monthly fees, the benefits are worth it. You would no longer have to spend a lot of time doing endless tasks like managing your emails.