User Centered Design: Taking the Opinions of Your Website Users to Heart to Benefit the Company

User Centered Design: Taking the Opinions of Your Website Users to Heart to Benefit the Company

Have you ever wondered how people really interact with your website or how they react to your online adverts? Have you ever wondered about the usability of your site or prototype? As humans, we have a tendency to be partial to the things and projects we create, design and put into practice; however, as a business owner, website owner or agency optimizing a campaign, online focus groups are beneficial in the process of determining if your website is truly user-friendlythis process is often referred to as user centered design. Online focus groups can also help determine the reasons for behavior uncovered in your analytics toolset, as well as help optimize your SEO and SEM practices, and your online adverts.

User centered design, or having users help to design and redesign your website overtime through interactive testing and optimization, vastly improves website functionality and the retention rates of potential customers and clients because when a website is easily maneuverable people enjoy surfing through it. Having personal, human responses is like gold for businesses because it can tell you where to improve and focus on or where to focus less on. Human reaction and human response are the ultimate in honest and unbiased opinions when it comes to online marketing and online business websites.

Usability testing through online focus groups provides rich qualitative feedback information about your website, online business or e-commerce website, as well as on the reactions to potential adverts or search strategies. Although most companies have always wanted to be the "fly on the wall", observing their customers and users in their homes and workplaces as they interacted with online content, adverts, and websites, until recently this was not possible. But with new technology and companies providing usability testing and usability analysis, being a fly on the wall is simple and provides rich qualitative feedback.

If online focus group testing, usability testing or user centered design is a concept your company is interested in, consider taking a sample test from an online website providing Hosted Prototype Usability Testing. These online hosted prototype usability tests provide you with a sample test in which to see if your prototype or live site, or even a series of potential online adverts can benefit from observing how your target users or customers react to them. Odds are you will be surprised with how your target users interact with your company's website, prototype, online advert or online content, but their actions and comments while interacting in the real world context of their home or workplace are the ones that matter for your company's retention rates and maneuverability. For more information, visit an online usability analysis website.

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