Using A Live Billboard To Advertise

Marketing with a live billboard is the heart and soul of business promotion

. In recent years, in order to accomplish the competitive advantages in the marketplace, various inventive forms of marketing are increasingly becoming popular. A Live Billboard is one of the newest forms of advertising that has emerged in the 21st century. It brings along a significant deal of importance to promote different brands and services.

Live billboard marketing is the most persuasive strategy that substantially draws attention of every passerby. Strong messages are shown consistently on creative canvasses to capture the attention of a wide number of audiences. Live billboard advertising is the most effective form among all marketing strategies in incorporating maximum profits. The massiveness of them compels audience to have an attention towards it.

Some of the companies CBS Outdoor, Clear Channel, JCDecaux, Primesight, YESCO, COMSTOR Outdoor, United Grafix Inc., and Adtek Outdoor, are some of the major Live Billboard manufacturers. Cosmetic companies, music groups or artists, sports clubs, clubs, bars and restaurants, and automobile companies are mostly using live billboards. Some government agencies are also using them to discourage people against taking drugs, abortion, and smoke.

Live billboards have been banned in many cities across the United States, and in other places it is used under some restrictions: Live billboards are not used at Public places, along the freeways, in front of educational institutions, and at intersection of roads. Moreover, it has increased the risk of accidents even for people who walk on pavements. They work more efficiently at night and literally stop traffic. Dazzling lights and decorative live billboards are quite distracting and have a worse impact on traffic. The brightness and frequency of changing colours and scenes stir curiosity that causes accidents.

In the last five or six years, Live Billboards have been widely used for promoting adult and pornographic products, gambling, and brothels and has posed many moral questions to our society. Many companies use live skinny models at the place of live billboard. Psychologically, it does not have good impact on some people especially who suffer from obesity. It also has the worst impact on children. In the UK, their use is restricted to be used in certain areas, and any unauthorized use can put the organization in lawsuit. For violation, a company may be fined up to 2500 per live billboard.

Another big drawback of such advertising is expenditures. It may cost thousands of dollars to create classic, typical large signs, so many have turned to a different type of live billboards, which entails live people holding smaller signs as they twirl them, spin them and get flashy, being really entertaining.

by: Phoenix Delray

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